Bluewater Dewax.it provides a solution for surfers to clean wax off their boards.  Surfers use wax to avoid slipping whilst surfing waves, it needs to be cleaned off and re-applied, although this can be a time consuming process, with Bluewater, it is instant.  Sales used to be mainly via wholesalers and surf shops until Link2in built campaigns to target individual consumers. This has completely changed the companies financial status, using targeted campaigns, Bluewater are now reaching vast audiences, all through their new social media presence.